Thirteen years after collaborating on McEvoy’s 2006 book, “The Power Of Makeup," Trish engaged NeueAmsterdam to rebrand her company. The process began with an in-depth evaluation of the positioning, platforms, values and goals and culminated in a customer-oriented refresh “Celebrate the power of you!” that reinvigorated every aspect of the brand.
and Visual Language
Logo evolution, monogram, repeat patterns, color palette, photography, creative direction, packaging, collateral and sales tools, display expression, fixture design, typography hierarchy and brand guidelines
Website Design, E-Commerce Marketing Campaigns, Retail Partner Advertising, Point-of-Sale, Brand Voice, Product Copywriting
the Power of Makeup
Trish McEvoy is one of the most respected makeup artists and marketers in the industry. The Power of Makeup book succeeded in literally putting a face to her eponymous brand.
book design, creative direction, curation & pagination
On That Note
Over four decades in beauty, McEvoy has made-over thousands of faces, appeared in countless television and print interviews, opened one of the nation’s first medispas, authored two books and launched her eponymous beauty and skincare brand in over 300-doors worldwide. More importantly, McEvoy has single-handedly helped women everywhere discover the transformative power of makeup. But if you ask Trish what she does for a living, she’ll tell you she’s just a makeup artist.