InterfaceFlor

Make Your Mark

With creativity and individual expression integral to the brand, the “Make Your Mark” campaign demonstrates how well-designed spaces can be as singular as a fingerprint.

print advertising, product catalog, assortment curation and pagination, shopping bags, microsite, video direction, showroom graphics, social

robert valentine neue amsterdam interfaceflor make your mark spread 1

robert valentine neue amsterdam interfaceflor make your mark spread 2

robert valentine neue amsterdam interfaceflor make your mark spread 3

robert valentine neue amsterdam interfaceflor make your mark spread 4

robert valentine neueamsterdam interfaceflor make your mark covers

robert valentine neueamsterdam interfaceflor make your mark posters

On That Note

The largest manufacturer of modular floor covering in the country, Interface was one of the first major companies in the world to pioneer sustainable manufacturing. Founder and visionary, Ray Anderson revolutionized the flooring and carpeting industries, then shared his environmentally responsible techniques with other industries. Ray formed an Eco Dream Team, a think tank of environmental experts, activists, scientists and entrepreneurs tasked with turning sustainability into an industry in its own right. Ray described the challenge of achieving carbon neutrality as akin to scaling “a mountain higher than Everest.” Mount Sustainability, as he called it, became a symbol of both the size and scope of the mission. Our fifteen-year relationship with Interface, InterfaceFlor and Flor marks one of our most important and rewarding collaborations.

children playing in large tree house in the woods

Seeing Is Believing in a diagonal pattern

InterfaceFlor

Memphis Under Foot

Every aspect of the multimedia “Memphis Underfoot” campaign was inspired by Memphis Design, the Milan-born design movement of the 1980s. The product, a collection of carpet tiles that perfectly capture the witty, colorful and playful aspects of Memphis, was incorporated into a variety of diverse spaces to demonstrate its versatility.

print advertising, product tabloid, assortment curation & pagination, showroom design, shopping bags, video direction, augmented reality, social

Seeing is Believing shopping bag in brown with woman and giant stereo speaker back

woman standing in front of giant stereo speaker getting blown away by the music

behind the scenes of the interior playground

Showtime at the Showroom

To achieve continuity between the advertising and marketing for InterfaceFlor and its presence at the Design and Interiors Show at NeoCon, we repurposed the sets built for the ad campaign and catalog. Visitors could play on the “real sets” and then experience the collection via the multi-dimensional world of augmented reality.

On That Note

Italian design polymath Ettore Sottsass would have turned 103 years old in 2020, but his inimitable and wildly creative designs feel more relevant than ever. That’s why David Oakey of Pond Studios used the movement as inspiration for the Interfaceflor collection.

mannequin in dark striped suit against dark striped background

InteraceFlor

A Beautiful Revival

Inspired by pivotal moments in fashion, the “A Beautiful Revival” campaign honors designers from Chanel and Diane Von Furstenberg to Issey Miyake and Thom Browne. The concept showcased the carpet collections and wardrobe in storefront window vignettes.

assortment curation, print advertising, and shopping bags

shopping bags featuring fashion shots of well dressed men

mannequins in patterned suits against similarly patterned backgrounds

InterfaceFlor Folio

Heroes for Zero

Folio, a semi-annual publication that places InterfaceFlor at the intersection of fashion, celebrity, sustainability and philanthropy. The premier issue focused on the quest for zero-carbon footprints and featured eco-heroes such as Matthew Modine, founder of Bicycle for a Day, and Scott Harrison of Charity: Water and much more.

book design, creative direction, and story curation

InterfaceFlor Folio #1 leaning against a wall

magazine spread with large 35 on red background

magazine spread with well-dressed mannequins

magazine spread with abstract guitar sculpture and human skull

magazine spread with black modern rocking chair

InterfaceFlor

The Shape of Things

This advertising campaign highlights different attributes of the InterfaceFlor brand— with its invention of modular carpet tile, its innovative use of recycled content, the versatility and creative possibilities of its products and its inspired approach to combating climate change.

print advertising, creative direction, assortment curation, shopping bags