The World of RH
The World of RH
The House that Gary Friedman Built
What began with a single assignment to redesign a bath catalog in 2006 evolved into an ongoing collaboration and a vast scope of work that literally transformed Restoration Hardware, including the 2012 rebranding to the more refined RH.
branding, source book design, print advertising, product curation & launches, creative direction, digital marketing, print collateral
RH Contemporary Art
Fine Art & Commerce
RHCA is a multichannel platform dedicated to bringing the work of emerging artists to global audiences.
identity, website design (collaboration with Huge SF), bi-annual journal, stationery & show collateral
A New Spin on Retail
The re-imagined RH included creating RH Music, a record label and music platform dedicated to new music by emerging artists. Below: Swapadelic Soul, the debut album and CD by Larkin Poe, the soul-singing and songwriting duo Rebecca and Megan Lowell.
identity, album & cd packaging, visual & video direction
On That Note
Gary Friedman has served as our Chairman and Chief Executive Officer of the Company, and Founder of the RH brand as we know it today since January 2014. Eighteen years ago, Mr. Friedman began his journey with a vision of transforming a nearly bankrupt business that had a $20 million market cap and a box of Oxydol laundry detergent on the cover of it’s catalog into the leading luxury home brand in the world.
The Ben Soleimani
A collaboration including an identity, brand collateral materials, catalogs, and advertising campaigns with RH Artisan Ben Soleimani quickly became a $100M+ business.
identity, stationery, packaging, print advertising, retail catalogs, assortment curation & pagination, video