When Mohawk Paper Mills purchased Strathmore Paper in 2005, the company decided to restore its new acquisition to its proper place as a top-tier brand. This concept elevated the brand by aligning it with an eclectic collection of luxury retail brands such as Asprey, Nicole Farhi and Thom Browne. The piece included a shopping map where each luxury offering could be discovered, hence the name “Luxury Found.”
catalog and packaging, story & partnership curation, launch invitation and event collateral
Full of Treasures
A mix of printed pieces allowed recipients to experience the wide range of weights and finishes offered by Strathmore.
On That Note
Designed to take the mystery out of cover weights for designers and printers, this educational promotion provides examples of numerous end-uses for each weight and suggests the appropriate weight for all end-uses. The Cover Story by Mohawk also serves as an information resource for printing, scoring, folding and embossing heavy covers.