Real Simple

Golden Retriever puppy resting its head on a wooden chair


Life Home Body Soul

Real Simple cover

RealSimple Magazine was the single most successful publication launch in Time, Inc. history, and heralded a new trend in clean, uncluttered style and simplified living that continues today. The original brand strategy and creative direction for the magazine eventually yielded an equally engaging website.

branding, collateral, magazine design, creative direction, marketing and advertising sales tools, brand standards guide

Real Simple spread with clear glass vase and sparse pink flowers
Real Simple spread with woman with button down shirt open
Real Simple spread with toiletries and hands being washed
Real Simple spread with flower bouquets
Real Simple spread with various pasta dishes
Real Simple spreads for "Life" and "Soul"
Real Simple spreads for "Body" and "Home"