Inspiration at Your Feet
Launched in 2003, Flor is the first consumer–facing product collection from Interface—the country’s largest manufacturer of sustainable modular floor covering. Created from the ground up, branding included a comprehensive identity system, packaging and direct mail catalogs, as well as integrated marketing campaigns.
branding, stationery & packaging, consumer catalogs, assortment curation & pagination, advertising, brand standards guide
A THOUGHTFUL MARK
The Flor logomark incorporates two ingredients: a thought bubble, which conveys self- expression, and four squares that represents how the modular carpet tile system works.