a father sitting on the floor next to a couch with his son lying on the couch


Inspiration at Your Feet

Launched in 2003, Flor is the first consumer–facing product collection from Interface—the country’s largest manufacturer of sustainable modular floor covering. Created from the ground up, branding included a comprehensive identity system, packaging and direct mail catalogs, as well as integrated marketing campaigns.

branding, stationery & packaging, consumer catalogs, assortment curation & pagination, advertising, brand standards guide

Flor logo
Flor stationery


The Flor logomark incorporates two ingredients: a thought bubble, which conveys self- expression, and four squares that represents how the modular carpet tile system works.

Flor packaging
cover of the Flor catalog
Flor catalog spreads
Flor catalog spreads Add
Flor catalog spreads
all of the Flor catalog covers
Flor billboard on a subway platformFlor catalog spread