Cole Haan

The rebrand of Cole Haan required refreshing the logo — creating a more modern “autograph,” along with a “stitched” version to convey the handcrafted qualities of the brand. The relaunch elevated the brand’s market position by presenting a sensual, sophisticated lifestyle. The advertising and marketing campaign, “The Perfect Pair,” introduced new product collections and categories, including footwear, handbags, apparel and eyewear.

Featuring a season-themed “red stitched ribbon logo,” the holiday campaign provided a branded platform for the Cole Haan gift-giving collection. The ribbon concept unified the diverse catalog product assortment, store display fixtures, and the finishing touch to gift-wrapped purchases.

The sensual textures and rich colors of the Spring catalog and advertising campaign built upon the revitalized brand direction established by the Fall and Holiday campaigns.

The “Float On Air” campaign continued the brand’s integration of Nike Air technology in the Summer footwear collection. The use of a bold color palette gives the products visual impact against the predominantly clean, white backgrounds.